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In the past few years, if the high-end light truck market was still a bell of Qingling and Jiangling, then today, with the continuous expansion of the advantages of Jianghuai Shuai Ling, the high-end light truck market is already the “bellâ€. In the first half of this year, the high-end light truck market experienced a significant decline. The Jianghuai Shuai Ling series light trucks contradicted the trend, with total sales surpassing 10,000 units from January to June. This has become the main force in the high-end light truck market and can be considered as a model of success.
The rapid development of Jianghuai Shuai Ling was referred to by the automotive marketing community as the "shuai bell phenomenon." In this regard, Wang Guangyu, the head of the network management department of Jianghuai Light Commercial Vehicle Company, disclosed that: “For the development of high-end light trucks, we have three pursuits. First, we must catch up with the speed of international light truck first-class technology; second, we must pursue the depth of market demand understanding; User pleasing service attitude."
In the industry, the technological development speed of JAC light trucks is recognized. The appearance of Jianghuai Shuai Ling III can be said to be a decisive step taken by the Jianghuai Light Trucks in building high-end brands, which effectively boosted the status of the JAC Shuai Ling brand in the high-end light truck market. Shuai Ling III is the only self-owned brand that can be compared with the Isuzu 700P, which makes Jianghuai Shuai Ling a leader in technology.
In this year's launch of the “Jiangxi Huaihuai Bell Light Truck 2012 Dragon Journey†brand event, we can often hear the voice of such users: “Also a light truck, many brands of light truck containers can only put two standard boxes side by side. There is a lot of space left, and the waste of capacity is wasted, while the JAC light trucks can put 3 standard boxes, each of which can be 1/4 more than other light trucks, which saves time and money.†It reflects the profound understanding of the market demand of JAC light trucks.
The JAC Light Truck launched the Shuai Ling “Enchanting Service†program covering exclusive services, green channels, value-added services, and one-on-one services. For group users, JAC Shuai Ling even provides customized services. In February of this year, an oil and gas company in Shaanxi purchased a group of Jianghuai handsome bell light trucks for on-site construction. As the use of the site is located in the sparsely populated mountain deep, far from the nearest Jianghuai Shuai Ling service station, maintenance inconvenience. According to the special situation of this user, JAC light trucks have customized maintenance plans for the user and regularly send people to provide on-site service. The customer said with emotion: "Jianghuai's service is really different from other brands."
Targeting world-class technology, understanding the needs of the high-end market, and high-end services matching high-end brands, the success of JAC Shuai Ling demonstrated a profound understanding of high-end light truck brands. Remember a marketing expert said: The premise of a good brand is to understand the brand.