On the afternoon of January 31st, 2011, members of the heavy truck industry in China, namely Weichai Power, Shaanxi Heavy Duty Truck, Fast and Handee, co-owned the Shaanxi Automobile Commercial Vehicle Industrial Park, which was uniquely owned by the heavy truck industry in China. Vehicle mobilization meeting." Weichai Power CEO Tan Xuguang, Chairman of Shaanxi Heavy Duty Truck, Weichai Power Executive President, Shaanxi Hongqi Vice Chairman and General Manager Fang Hongwei, Weichai Power Executive President Zhang Quan, Weichai Power Vice President Li Zhi, Fast Total Manager Qin Jianbo, the general manager of Handee Wang Zhanchao and other leaders of the gold industry chain, and related leaders of Weichai Power, Shaanxi Automobile Group and Shaanxi Zhongqi, and 260 employees of the sales company attended the conference. The convening of this meeting further consolidated the resources and strength of Shaanxi Automobile's gold industrial chain and formed a new collaborative model of highly coordinated resources.
In 2010, Shaanxi Automobile faced the complex and ever-changing economic environment at home and abroad and the severe challenges of increasing competition. It consolidated the strength of the industry's unique "golden industrial chain" partners, calmly responded and pioneered, and both heavy trucks and sales both exceeded 100,000 vehicles. The domestic market share of civil products climbed to 11.4%, 3.17 percentage points higher than that of the same period of last year. The competitiveness of the market has increased significantly, maintaining the good momentum of rapid development of Shaanxi Auto, especially in January 2011, orders exceeded 13,000 units, an increase of 45% year-on-year. Shaanxi Automobile heavy truck achieved its first month of opening. Shows the unique charm of "service-oriented manufacturing" and the tremendous energy of the "golden industrial chain."
In the face of excellent results, Weichai Power CEO and Tan Xuguang, Chairman of Shaanxi Heavy-Duty Truck Co., Ltd. pointed out in his speech that Weichai will gather all resources and give full play to its advantages in resources, and strive to build a new platform for the Weichai industry chain action warfare with heavy trucks as the leader. It fully supported the completion of the goal of 150,000 Shaanqi.
Fang Hongwei, Executive Vice President of Weichai Power and Deputy Chairman and General Manager of Shaanxi Heavy-Duty Truck Co., Ltd. issued the “Seven million Target Mobilization Order for Shanxi Auto Heavy Trucks in 2011â€. While affirming the 2010 results, it also put forward higher goals and hopes for 2011. We hope that all employees of the sales system will shape the image of market leaders with a clear strategy and implementation in place, concentrate on strengths and overcome difficulties, and achieve a breakthrough. We will not betray our mission and resolutely complete the 150,000 production and sales targets.
In order to prepare in advance for 2011, Shaanxi Automobile implemented differentiated marketing strategies in terms of products, services, marketing, and channel management. Shaanxi Auto 2011 "Chi-Long Edition" heavy-duty truck brings lasting care to the user; "Shaanqi-Heavy Truck Authentic Fitting High-Speed ​​Rail Express" service launches Shaanxi Auto's service scope and efficiency again to a new height, allowing users to experience it. Shaanxi Auto's full range of caring services; market promotion activities to achieve differentiation of customer base, pay more attention to quality and effectiveness, ensure continuous improvement of channel marketing skills; realize electronic order management, improve order processing efficiency, strengthen network and operation management, and provide channels for the industry The most advanced management strategy.
In 2011, as the most intimate partner of Shaanxi Automobile Heavy Duty Trucks for many years and an important part of the "golden industrial chain," Weichai Power will exert its synergistic advantage and strive to build a Weichai industrial chain with a heavy truck as the leader. The platform fully supports the achievement of 150,000 sets of Shaanxi Heavy Duty Trucks; as the largest supplier of heavy-duty transmissions in China, Fast Gear will also fully support Shaanxi Auto's development and tilt to Shaanxi Auto; Weichai Power, Fast, Hande Together to help Shaanxi Automobile's goal of 150,000 vehicles.
Great innovations need to be adhered to and expanded, and historical opportunities should be cherished. 2011 was the most critical year for Shaanxi Zhongqi to realize leap-forward development. In the face of the market opportunities for sustainable recovery, Shaanxi Automobile built up the desire for cooperation by judging the situation, making scientific decisions, and building common interests, which laid the foundation for cooperation and promoted cooperation. The action has also resulted in a win-win result. Shaanxi Automobile's “Twelfth Five-Year†development strategy target has been determined. In 2011, the clarion call to achieve sales of 150,000 vehicles has already been heard. In the face of fierce domestic and international market competition, Shaanxi Automobile will cooperate with you. Together with our partners, we work together and work hard. Shaanxi Automobile has the confidence to make a success of this crucial moment. With higher morale and passion, we will create new achievements and welcome new glory!
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