“Big†refers to the large capacity and scale of the professional market; “Special†refers to the professionalism of the market; “Thin†refers to the subdivision of the market on the basis of complete product categories. The “professional, fine, and detailed†super-professional market is equivalent to many small-scale professional market clusters in the same industry. With the advent of aircraft carrier-class modern exhibition trade markets such as global procurement ports, the “big, specialized, and detailed†market model will become the vane for the development of the industry.
The "Big, Expert, and Fine" Markets in Guangzhou Surrounded by Challenges
In recent years, Shenzhen, Dongguan, Shunde, Nanhai, Zhongshan, Foshan and other cities around Guangzhou have vigorously promoted the development of professional wholesale markets in the direction of scale, specialization, and specialization. They have challenged Guangzhou, a gathering place of the Pearl River Delta wholesale market. Shenzhen's industrial products wholesale market, seafood wholesale market, agricultural products (000061, stocks) wholesale market, materials wholesale market, etc., not only the market size and high specifications, has formed a certain influence in the country. Dongguan relies on the advantages of transportation, land, and supply resources to vigorously develop the wholesale market. Humen's clothing wholesale market has developed rapidly. It has formed a trend to compete with Guangzhou's traditional clothing wholesale market, and has diverted a large part of the Guangzhou tourist source. Chen Cun’s flower market has been expanding its influence both at home and abroad in recent years, and it has also gradually formed a powerful challenge to the flower market in Guangzhou. Other wholesale markets such as boutiques, ceramics, building materials, and furniture are leading South China and even the whole country.
Facing the challenge of other wholesale markets in the Pearl River Delta, Zhang Keqiang, vice president of the Guangzhou Professional Market Chamber of Commerce, believes that because of the advantages of low cost, convenient transportation, and relying on local industries, Guangzhou's surrounding areas have greater advantages in attracting customers; The development time is long, and most of them are located in urban areas. The market logistics, people flow and transaction volume are large. With the increasingly fierce competition in the large and medium-sized wholesale markets in the Pearl River Delta, a number of small-scale, low-level development and non-characteristic markets will be eliminated in the competition. Under the guidance of Guangzhou Nantuo, Beiyou, Dongjin, and Western Union policies, the wholesale market that does not need to directly face consumers will look for a broader space for development and a lower cost area, and establish scale, specialization, and specialization. In the modern market, the outflow of wholesale markets in central urban areas will become a trend of development.
Aircraft carrier market blew a new round of development horn
It is reported that with the construction of the largest trade city in the country, Guangzhou International Trade City, and the largest and most complete auto parts market in the country, the first phase of the global procurement port for Guangzhou auto parts supplies (hereinafter referred to as the global procurement port) will be completed. Guangzhou will end the history of the lack of a modern super-professional wholesale market, and will also greatly promote the pace of branding, scale, specialization, and modernization of the wholesale market.
The use of professional conventions and exhibitions, logistics and distribution, and e-commerce in global procurement ports will not only help expand the volume of transactions, speed up the circulation of commodities, but also increase the scientific and transactional efficiency of management, and will lead the development path of the Guangzhou wholesale market.
The first is the brand's characteristics. The global purchasing port will gather the national auto parts brand manufacturers and distributors; followed by the advanced warehousing and logistics features; the procurement port will be equipped with a rare warehousing area of ​​over 150,000 square meters nationwide, and the market operation and logistics distribution phase. The integration has become a service innovation point and new profit growth point in the professional market; as well as informatization features, the purchasing e-commerce e-commerce platform integrates the physical store operation and virtual operation, complement each other, and realizes the electronic distribution of the market logistics distribution; and finally, the three-dimensional traffic characteristics. , Trucks can reach each floor of shops and roofs through a dedicated channel in the venue. It can be said that the characteristic development line is one of the core competitiveness of the Guangzhou wholesale market in the new wave of development.
"Large, Special, and Fine" Market Models Leading Upgrading in Wholesale Markets
According to the reporter's understanding, besides the specialization route, the “grand, special, and detailed†model of the global procurement port is the benchmark for the development of the Guangzhou wholesale market. The traditional auto parts market is scattered and miscellaneous, causing consumers and buyers to travel to multiple locations. The market, but it can not buy the necessary products, will also be resolved. It can be said that visiting a global purchasing port can find products in all other markets. In addition, there are tens of thousands of parts in a car. Different car brand parts and components have different standards. Even if the same brand manufacturers and models differ, they also lead to differences in parts and components.
According to the database of global procurement ports, the market has accumulated more than 300,000 pieces of auto parts OEM codes, which is the highest in Guangzhou, that is, consumers and buyers can find most of the required products in the market. The global procurement area of ​​460,000 square meters of floor space is also sufficient to support the demand for many auto parts products and distributors.
According to the classification criteria of product categories, vehicle models, car brands, and brands, the global purchasing port scientifically divides and rationalizes the merchants and products entering the market, and becomes an innovative model for the operation of the auto parts market. The market specializes in auto parts and supplies trading areas. Passenger cars and commercial vehicles belong to their respective regions. The Volkswagen Coalition, the Zhejiang Automobile and Motorcycle Parts Association, the Isuzu Chamber of Commerce, and the National Federation of Commercial Vehicle Parts Production and Sales Federation are established in the group. A major innovation in subdivision is an effective means to achieve business in the field of production and circulation and to enhance competitiveness. The demand for accessories and supplies brought by new consumer markets, such as the ever-increasingly modified cars and mini-vehicles, has also found supply in the procurement ports.
Reporter Comments:
The reporter believes that with the rapid development of China's automobile consumption, the automotive aftermarket has become a lucrative and prosperous industry, and the appearance of a modern large-scale professional market represented by the global purchasing port can make this cake in the auto aftermarket bigger and stronger. It has enhanced the modernization level of the entire professional market in Guangzhou and provided aircraft carrier-class development benchmarks for the development of professional markets in Guangzhou.