October 17, 2025
Yuchai Heavy hits record high in domestic sales in March
In February, Yuchai Heavy Industry achieved a record-breaking performance in domestic sales, with a year-on-year growth of 150%. Following the launch of the "Chunlei Action" campaign, the company exceeded its sales targets in March, selling a total of 1,008 excavators domestically. This marked a 25% increase compared to the same period last year and a 39% rise in overall sales. The first quarter saw a total of 1,454 units sold, reflecting a 20% year-on-year growth, signaling a strong start to the year for Yuchai.
Despite the global economic slowdown, Yuchai Heavy Industry Marketing Co., Ltd. launched the "Chunlei Action" marketing initiative, which included promotions such as "Points to Send the Full Range of BMW," "Golden Bull Cultivate Spring," and "Buy a Yuchai Excavator, Win a Light Wuling." These initiatives played a key role in driving impressive sales results. The March sales figure of 1,008 units marked a historic milestone, as it was the first time Yuchai achieved over 1,000 domestic sales in a single month since its establishment.
To meet growing customer demand, Yuchai Heavy Industry has focused on optimizing its production and supply chain processes, without compromising on quality or resource management. Starting from the leadership team, the company has implemented a clear responsibility chain across supply, production, and sales. The production process has been streamlined, resulting in 624 units being stored in March, with an overall industrial output value rising by 27.09% year-on-year.
In terms of quality assurance, direct feedback from customers has led to continuous improvements in equipment performance, with fewer minor defects and faster service response times. On the procurement side, several domestic suppliers and Japanese hydraulic system providers have conducted on-site inspections, confirming that Yuchai’s products have not only met but exceeded market expectations under heavy order volumes. This has strengthened the confidence of partners in long-term, win-win cooperation.
Yuchai's commitment to excellence and innovation has once again been recognized, as it won the "China Brand Annual Award NO.1" title in the internal combustion engine category in 2007.
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