Get ready for the big shot of Futian Cummins 2016

Let time return to 2008. This year, from August 8 to 24, the 29th Olympic Games was held in Beijing, the capital of China. China won 51 gold medals. On September 25, the “Shenzhou 7” was successfully launched. Astronaut Zhai Zhigang made the first outing to become China. The first person to walk in space. It was also in this year that a company with more than 90 years of history, the world’s largest independent engine manufacturer, and a company that has just entered the Chinese automotive industry for 13 years have consistently cooperated in the financial crisis and established the largest engine production in Shahe Town, Changping District, Beijing. base. At the dawn of the Lunar New Year in 2016, this engine company is about to finish its eighth year. At the same time, the China Truck Network reporter learned that in 2016, Foton's Cummins sales target will contrarian to a new high! Such domineering and confidence on the occasion of the end of the year is particularly thick.

On January 26, 2016, Fu Songming, deputy general manager of Futian Cummins, who had just returned from the United States, and the China Truck Network reporter shared the gains of the Futian Cummins Board of Directors held in the United States on the 21st: Directors' overall operations of Futian Cummins in 2015 The performance was highly evaluated. How exactly did Futian Cummins act as a contributor to the conference table on the other side of the Pacific?

Deputy General Manager of Futian Cummins Dai Songgao

Blooming "Hongmei" in winter

The year of 2015 was a miraculous growth of Foton Cummins. However, "acquisition of results is not easy." A handshake that spans nearly eight years is even more difficult for a joint venture that is starting from nothing. Futian Cummins, who took a difficult start, also strides forward with difficulty.

As a global company, Cummins has branches, joint ventures, and wholly-owned companies in many parts of the world in addition to China, Brazil, Russia, and the United Kingdom. Therefore, Cummins is almost a barometer of the impact of global economic operations on the engine industry. From the viewpoint of the engine industry under the influence of the global economic operation in 2015, the overall situation is basically in a downtrend channel, and the overall level has dropped seriously. For Futian Cummins, which dominated the overseas market at the beginning of production, it was also able to feel the chills from Russia, Brazil and other markets.

Dai Songao pointed out that Futian Cummins was mainly engaged in overseas markets at the beginning of production, and overseas markets accounted for more than half of Futian Cummins's total. In recent years, due to the substantial increase in sales volume in the domestic market, the overall sales volume of Foton Cummins continued to increase substantially in 2015 despite the decline in sales volume in overseas markets.

Cummins ISF Series Engine

In 2015, Foton Cummins continued to make great triumphs in the F series, especially in the domestic market. However, for the G series, 2015 also scored a lot. In the second year of listing, it exceeded 40,000 units, and its annual market share was 7%. This miraculous achievement is enough to achieve the new benchmark significance of G series products in the engine industry. It is a long and difficult process for heavy machinery from any company at home and abroad to go from production to the formation of a certain scale. Achieving 10,000 units is already worthwhile, and the performance of 40,000 units is almost unprecedented.

Obviously, Foton Cummins has never contented with existing achievements, but rather pays more attention to future development. Dai Songgao stated that Futian Cummins has paid great attention to "two ends", one is the market and the other is product development. Futian Cummins has been struggling forward along this line of thought.

Nowadays, it has reached the era of specialization in user demand and personalized market segmentation. Foton Cummins has attached great importance to fuel consumption, load, high efficiency, reliability, etc., and has responded quickly. At the same time, relying on the advantages of Cummins in the global non-road market, Foton Cummins has achieved remarkable results in new non-road applications. At present, 2.8L, 3.8L, and 12L platforms all have non-highway applications, including 2015 F series sales 20,000 non-road applications. Dai Songgao said that the non-road products will become a new business growth point in the Foton Cummins business system. Road and off-highway products will go hand in hand to help each other and boost the overall development of Foton Cummins.

Where does the good result come from?

Dai Songgao, who is known as "a good principal of Futian Power School," told an interview with the China Truck Network reporter that despite the overall environment is not optimistic, but from the overall results, Futian Cummins did not suffer too much. Under the condition that the market performance of engine companies was negative, the overall sales of Foton Cummins surged, achieving a double-digit increase and becoming the only company that achieved double-digit growth.

Needless to say, such growth will be a very big bright spot in the domestic engine industry in 2015.

When mentioning this shining transcript that was handed out at the end of the year, Dai Songgao, who has always been a little proud and proud of Ping He, said: “The achievement of such a good result in 2015 was mainly due to several aspects. the elements of."

First of all, good product positioning. What is a "good" product positioning? Dai Songgao said: First, the product meets the strategic plan of both parent companies; second, the product meets the needs of users. It is in line with the strategic planning of the parent companies of both parties, that is, it can respond to top-level strategic intentions and provide direction and ideas for the realization of strategic planning. In line with user requirements, the product can win market and users, and can timely adjust product R&D direction according to the needs of users. . Accurate benchmarking at the strategic and user level opens the market channel from top to bottom.

Cummins ISG Engine

Second, meet various emission requirements. Foton Cummins F and G series engines can meet a variety of emission requirements, which means that their products can meet the environmental requirements of different countries in different regions of the world. Foton Cummins began with the first F-series products and was the Euro IV emission standard since the product was introduced. Therefore, Cummins has always been ahead of the pack in terms of technical reserves. In response to emission standards in different regions, it can be said that Foton Cummins has always been at the forefront.

Third, optimize services. With the upgrading of product emissions and the increasing complexity of technologies, engine products have become increasingly demanding. Dai Songgao said that what Futian Cummins always insists on doing is to provide services first. From service personnel training, service station hardware configuration, service station network design distribution, service manual data, and other software preparations to refinement, so when the products are put on the market, ensure that the service is accompanied by the product's rapid entry into the market and rapid expansion. market.

Fourth, the parent company's superior resources support. Dai Songgao stressed that this is a very, very important factor. The correct leadership of the board of directors and the parent company's resources support are the biggest guarantee for the rapid development of Foton Cummins. From products to operations, to markets and services, the parent companies of both parties fully open up their successful experiences in their respective fields and share them with Futian Cummins. For example, we can establish a service system based on the Futian service system to meet the needs of Chinese users and rely on Cummins. The relatively mature global service network enables Foton Cummins products to receive support and protection wherever they go to the world.

These four points are the successful experiences accumulated in the past eight years by Foton Cummins.

Let us return to the starting point and the original intention of the joint venture.

Fukuda said: "I want to take a mature platform to take the road to internationalization."

Cummins said: "I can give you such a platform."

Cummins said again: "I want to find a good platform to carry out my product."

Fukuda said: "I am the largest and most complete commercial vehicle inside, and all my product platforms are available to you."

This is a non-zero-sum game about internationalization and localization. From the establishment to the development of Foton Cummings, the chess game after eight years seems to have more exciting prospects. This is not a wonderful game, but we still need to wait and see.

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