Yuchai 2016 will see what Yuchai saw once again changing the industry

Recently, the 2016 annual meeting of Yuchai Machinery was held in Kunshan, Jiangsu Province. At the end of the event, dozens of media reported on the conference, new products and products delivered. However, some media may overlook some very important details. This annual meeting is a very important conference in recent years, which will affect the development of the industry. Today, we will come to an inventory of how Yuchai will change the industry.

China's five full series of products put on the market

Product is a manifestation of the competitiveness of a company. Yuchai launched a total of 22 new products in 2015. The products include light, medium and heavy-duty engines , non-road engines and new energy power. Yesterday, Yuchai released four new products again, including Yuchai's second Euro 6 engine YC6JN-60, YCHPS medium-sized hybrid hybrid system, the current domestic heavy-duty heavy-duty engine YC6K13-50 , and the new light- weighted five-engine YC4Y22-50 and other four 2016 new products. The final release of these four new products marks the full launch of the Yuchai T3 full range of engines , the National IV and the National Five series engines.

At present, China's diesel engine T3 emission standard and the State V emission regulation have not yet been fully implemented. This also means that Yuchai has been fully prepared to achieve full-scale, full-power segment coverage. There are both original product platforms and new product platforms in the product, and the distribution segmentation area is also different from the past. With such large-scale and large-volume production, it will be the first to fully release products for the future in advance, which will affect the industry.

At the same time, it also means that Yuchai will start launching Euro 6 new products.

Challenge new segments

As we all know, Yuchai has a strong competitive advantage in the field of automotive engines, especially in the commercial vehicle sector. However, at this conference, Yuchai’s products and information revealed that Yuchai’s market is no longer limited to the automotive segment.

For example, in the new product display, YC4Y22 this new product has been carried on the Liuzhou Wuling micro-customer. In the past, this engine had a displacement of 2.0 liters, and its application in commercial vehicles was not outstanding. After upgrading to 2.2 liters, it was successfully commercialized. This is a microcosm of Yuchai’s efforts to develop new segments.

In the marketing report, Yu Ping, chairman of Yuchai, also mentioned new engines for non-road and special vehicles. Some of these engines have yet to be unveiled, but they have already been put into batch production in the field of special vehicles.

In addition, as Yu Ping said, in 2016, foreign cooperation will enter the harvest period, in addition to the field of vehicle, Yuchai in the field of non-road segmentation will open up new development realm.

Yuchai's market is promising

The annual meeting not only summarized 2016, but also summarized the marketing performance of Yuchai during the 12th Five-Year Plan period.

One of the details may be overlooked. In the summary, Yuchai said that the total sales of Yuchai's products during the 12th Five-Year Plan reached 2.29 million units. Such a huge market share means that Yuchai's post-market services will usher in major development opportunities.

In order to meet the needs of the service, Yuchai released the "Yuchai Micro + Service Platform." The platform includes a service-oriented Yuchai service system, a remote technical support platform, a service APP, and a user-oriented Yuchai WeChat public platform service number and e-commerce platform. Through this service platform, online service evaluation, service resource query, online service request and online purchase of accessories will be implemented.

Of course, in addition to Yuchai itself, it will be a huge challenge and opportunity for partners.

New partnerships

In order to better serve its customers and develop a broader market, Yuchai proposed at the meeting that it is necessary to build a new type of partnership, which is not only for service partners and suppliers, but also includes cooperation with vehicle partners. .

In 2015, this kind of partnership was vividly demonstrated between Yuchai and Dongfeng Liuzhou. Yuchai and Dongfeng Liuqi have achieved win-win cooperation for many years and have forged a deep friendship. In 2015, Yuchai and Liuqi jointly launched gold power and jointly launched marketing. In 2016, the company launched the first H7 equipped with the YC6k. Yuchai and Dongfeng Liuzhou have formed very close cooperation in strategic planning, product research and development, and marketing promotion. This cooperation has set a good example for the construction of new cooperative relationships between Yuchai and its partners.

YC6K assembling Dongfeng Liuqi H7 is just the beginning

One of Yuchai's most popular products in heavy-duty engines for vehicles is the YC6K . This engine is unique in structure, excellent in quality, and powerful in power. It is developed synchronously with new Mercedes-Benz products. Many users expect it to increase. However, in the past few years on the market, only assembled on the joint truck.

After several years of market use, YC6K has become a very mature product with a good reputation.

At this year's Yuchai annual meeting, this engine was assembled on Dongfeng Liu automobile type appearance. In addition, this engine will also be gradually installed on other brand models and put on the market. This model is currently known as China's largest horsepower, maximum displacement, and maximum torque. The model that won the championship of the truck-oil-saving competition twice has finally been widely promoted.

With strong competitive advantages, YC6K will establish Yuchai's development pattern with Yuchai's YC6MK and YC6L engines in heavy-duty engines. Together with Yuchai's technological advantages in the light machine sector, it will continue to consolidate Yuchai’s leading position in the engine sector.

Unique internationalization process

Yuchai's internationalization process has been advancing for many years, but Yuchai has not promoted the process of internationalization through other methods such as digging overseas. The current development situation proves that Yuchai’s original decision was correct. At present, the domestic market is in the doldrums, and the development of foreign markets still needs time. A large-scale bargain-hunting exercise will probably cause companies to fall into financial crisis.

Yuchai’s pioneering approach to stability and stability has achieved good results. In 2015, Yuchai’s overseas market continued to grow in contradiction with the sales network and service system. At this annual meeting, Yuchai revealed that Yuchai’s overseas cooperation will enter a harvest period in 2016, and the market targeted by Yuchai will not only be the Asia-Pacific market, but also markets such as Europe that have not previously entered.

By strengthening overseas cooperation and development, Yuchai will accumulate more profound market advantages and find an international approach.