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In 2007, China's heavy-duty truck industry experienced remarkable growth, driven by the rapid expansion of the national economy and the dominance of the weight-based toll policy. According to data from the China Association of Automobile Manufacturers, the total production and sales of heavy commercial vehicles in China reached 487,481 units that year, marking a 59.6% increase compared to the previous year. This growth far outpaced the average 17% growth rate in the broader automotive sector, making the heavy truck segment a focal point for the entire industry.
Among the key players, Shaanxi Zhongqi stood out with an impressive 84.05% growth, significantly higher than the industry average. This performance placed it at the top nationally, showcasing its strong market position and operational efficiency. The same year also marked a milestone for Shaanxi Automobile, as both its Heavy Truck and Hande Axle divisions were recognized as China’s Famous Brands. Additionally, the company began exporting its axle technology, filling a gap in China’s auto tech exports.
In 2007, Shaanxi Auto made significant strides in research and development, completing key projects like LNG technology under the national 863 Program. The company’s production and sales figures surpassed 60,000 units, further solidifying its reputation in the industry. With a focus on fuel efficiency and reliability, Shaanxi Auto introduced high-performance models such as the "06, 07 High-Reliability Fuel-Saving Heavy Trucks," which not only met user demands but also redefined product development trends in the sector.
Since 2005, the company had been actively developing fuel-efficient trucks, and by 2007, its cumulative sales of nearly 100,000 units demonstrated strong market acceptance. The 12-liter high-powered model, known as the "gold displacement," offered 10–15% better fuel economy than traditional models, bringing China closer to global standards. These innovations helped Shaanxi Auto establish itself as a leader in the fuel-efficient heavy truck market.
The integration of Weichai engines and the WEVB safety brake system enhanced the performance of Shaanxi Heavy Duty Trucks, offering superior safety, low fuel consumption, and high load capacity—ideal for long-haul transportation. This combination of features led to widespread market recognition and consistent sales growth.
In 2007, Shaanxi Heavy-Duty Truck produced and sold 6,020 units, generating an output value of 15.2 billion RMB. This represented a doubling of its two-year output and marked the 24th consecutive month of market success. The company maintained a leading position in the over-15-ton market, held a strong share in high-powered tractors, and achieved top growth rates in dump trucks, showcasing robust market performance.
As competition intensified in the heavy truck sector, the gap between top companies narrowed. Shaanxi Auto’s production and sales exceeded 60,000 units, ranking first in the country for market growth. Industry experts, including Zhang Xiaoji, Vice President of the China Federation of Machinery Industry, praised the company, stating that Shaanxi Automobile’s products reflected world-class standards. He emphasized the importance of companies like Shaanxi Auto in transforming China from a manufacturing giant to an industrial power.
Sustainability and customer care became central to Shaanxi Auto’s strategy. Focusing on fuel efficiency, after-sales service, and brand building, the company demonstrated a strong sense of social responsibility. Representatives like Zhang Yupu, Chairman of Shaanxi Automobile Group, highlighted the role of “German Culture†in driving long-term growth and market success.
In 2007, Shaanxi Auto launched the “Blue Paper on the Current Status of Truck Drivers in China†and initiated the “Chinese Truck Drivers Festival,†showing its commitment to improving driver welfare. These efforts earned recognition from industry experts and media, with the company receiving awards such as the “Best Brand Construction Case in China.â€
To strengthen its service network, Shaanxi Auto introduced the “Private Service Brand Declaration†and the “Big S Service†No. 2 project, collaborating with Weichai Power and other partners to build the largest and most efficient service infrastructure in the industry. By prioritizing customer value, the company aimed to create a harmonious and sustainable environment for users.
Looking ahead, Shaanxi Auto continued to innovate, launching new models like the 08 high-reliability fuel-efficient heavy trucks. After the New Year, the company saw an average of over 410 orders per day, signaling strong demand and continued growth.