Covering the light-card micro card market, the pattern of light goods card into a new favorite


China's automobile classification standard GB3730.1-88 stipulates that: Below 1.8 tons (including) is a mini truck. The mini truck has a length of 3.5m or less, a total mass of 1.8 tons or less, and 1.8 to 6 tons (inclusive) of light trucks. Light trucks are superior to mini trucks in terms of performance, technology, quality, etc., consistent with the main freight functions of mini trucks, and they have obvious advantages in long-haul freight transportation. At the present stage, the existence of a light cargo truck in the market is a product of fierce competition between the light truck and mini truck market. Its products have been downgraded to the mini truck sector, which is grabbing more than 5.3 million units of mini trucks and 17% of the truck market share.


The light cargo truck is a new model derived from the small tonnage light trucks and large mini trucks that derives from the second-class model. It has the compact and flexible mobility of the mini-trucks, but it has a smaller body than the micro-cards. To be slightly larger and more dynamic, you can pull more goods. In addition, at the same time as the selling price can be combined with a large mini truck, it can also be converted into a special vehicle on its chassis. Therefore, its function determines the demand for light cargo trucks in rural areas or in large, medium, and small cities for logistics distribution and special operations for other city-specific vehicles.

Compared to light trucks and mini trucks, light cargo trucks have been fully upgraded in terms of load capacity, cargo space, safety and comfort, humanization, and economical efficiency. Compared with large mini-trucks and large micro-substances, the lighter cargo truck has a large volume of containers, low fuel consumption, low maintenance cost and other “practical, sturdy” features, and provides a variety of gasoline and diesel engines, brake steering, Load capacity, container size, adapt to a variety of roads to meet the needs of different users transport.

The light cargo truck is an alienated product. It adopts the same chassis structure as the light truck. Not only does the vehicle size significantly exceed the wide-bodied bumper and mini-truck at the moment, but the power is also increased accordingly. Its frame is reinforced, and the front and rear axles are also more sturdy and strong, carrying the largest and adapting to market demands. According to the author's visual inspection, the lightly loaded trucks currently on the market are no longer able to tell whether they are mini-trucks or light trucks, regardless of their size or loading quality.

In addition, lightly loaded trucks have basically adopted dual-circuit hydraulic braking systems, inductive proportional valves, front-disc drum brakes, vacuum boosters and so on. Therefore, both mini-trucks and light-duty trucks are not only disruptive, but have also eaten up a significant portion of the market share of light trucks, large micro-customers and large mini trucks. According to incomplete statistics, the increase in the share of mini trucks with a capacity of over 1.8 tons is very obvious. In 2008, the share of mini trucks with a capacity of over 1.8 tons increased from 40% to about 75% in 2014. It has become a large-scale, high-margin, and heavy-duty truck. Mainstream development trend.

The characteristics of lightly loaded trucks filled the product gap between light trucks and mini trucks, opening a new era of “cross-border models”. Lightly loaded trucks are very much in line with China's urban and rural conditions, and are generally welcomed by special-purpose vehicles in the first-tier cities, logistics in the second and third-tier cities, and rural and urban markets. In particular, with the acceleration of urbanization, large, medium, and small cities and cities and cities are closer to the middle and short-distance logistics distribution. Its absolute economic efficiency is higher than that of light trucks and mini trucks. Second, it is more convenient and faster. Some unique multifunctionalities and economical practicability are irreplaceable for other models. It can be predicted that such vehicles will have greater development potential in the future. A type of vehicle.

At present, there are gasoline and diesel versions of light trucks on the market, and users have more choices. Some light truck trucks are equipped with national IV standard engines, and some are equipped with only OBD and SABS that are matched on high-end light trucks. Their performance-cost ratio and load capacity are far more competitive than large mini-trucks and minibuses.

The current advantages of lightly loaded trucks lie in the complete range of models: mid-body, narrow-body, single-row, double-row, half-row and other types of vehicles; it has superior bearing capacity, and is mainly aimed at users with a cargo-carrying capacity in urban areas. Fully meet the consumer demand for commercial vehicles; the physical properties of the vehicle make the fuel economy, speed, and flexibility. These advantages are not fully realized by light trucks and mini trucks. In particular, it has advantages over light trucks in the cost of passing bridges, road maintenance, fuel, and operating management fees.

At this stage, the main products of light trucks:


In the Futian era, Mitsubishi's series of products have diesel and gasoline versions, single and double row cabs, front independent suspension and disc brakes, and the products have reached nearly 30 kinds, achieving effective coverage of the target market. The Beiqi Futian Era Mitsubishi diesel light truck is mainly equipped with 465 and 474 engines, including two platforms with independent suspension structure and non-independent suspension structure. Later launched a new gasoline-powered model, and launched the concept of "petrol micro-goods - heavy trucks in micro-cargo" concept, with more than 20 kinds of products, and achieved effective coverage of the target market.


Jinbei Gasoline Card “Jinxi” was developed on the basis of the original diesel small card product. The product is equipped with a G4AC engine, the emission meets the national IV standard, and the power is installed with OBD to match the SABS brake force regulation system. Dongfeng Junfeng has single and double-row models, the engine configuration 4D18F diesel engine, the maximum torque of 135N · m, the maximum 55 horsepower, and the use of pressurized intercooled devices to further improve efficiency, its maximum total mass of 2.5t or so. Gasoline version adopts Liuzhou Wuling LJ465Q-2AE power, the highest emission can meet the national IV standard, the power reaches 62 horsepower, the vehicle installs OBD, the diesel version uses 2.2L engine maximum 60 horsepower, maximum torque 165N.m. Its price range is roughly 2.5 to 35,000.

FAW-GM-Furi uses the Xinchai NB485B engine with a displacement of 2.2L, a maximum of 50 hp, a maximum torque of 131N·m, and a hydraulic brake. The tonnage of the vehicle is 0.85t-2t. Hebei Chang'an launched the first six-wheel mini truck of the Changan Star Card - the SC1026D six-wheeled king card, which has been sought after by urban and rural users.


Jianghuai Automobile Co., Ltd. Xiao Wei, with a price of about 30,000 yuan cut into the mini truck market. After the introduction of a good micro. Different from traditional mini trucks on the market, JAC adopts the same chassis structure as light trucks. Not only is the size of the vehicle significantly larger than ordinary mini trucks, but also the frame, front and rear axles are thicker, stronger, and carry the most.

In the second half of last year, Jianghuai Shuai Ling was listed on the high-end small card. Shuai Ling X creatively introduced the front wheel and rear wheel design, which reduced the height of the container as a whole, and was nearly 30% lower than that of the ordinary light truck, further improving the driving passability (low limit height) and the convenience of parking. (Library); Large opening, integrated flat design, selection of lighter weight disconnected steering front axle, twin tire rear axle design combined with frame-type rectangular girder, to achieve the vehicle chassis capacity at full load, JAC Shuai Ling small card container volume up to 8.4 cubic meters, the maximum load of 2300kg, its chassis weight decreased by 20%, bearing strength increased by more than 15%.

The main frame of the high-end small card handsome Bell X cab is made of high-strength alloy material, A-pillar reinforced structure, stamped anti-collision beam, forming a cage-shaped reinforced iron bone. Front disc type rear drum brake device, inductive proportional valve device. High-end small card handsome bell X equipped with 4DA1 diesel engine, using BOSCH second-generation high pressure common rail fuel injection technology, maximum power up to 120kW, maximum torque output 380N · m. This common light truck power is the first to match the JAC minivan type.

At this stage, China's truck industry has become increasingly mature, its competition has been further intensified, the market has gradually divided, and profits have been further reduced. Although there is a large loading space for light trucks, the cost of acquisition and use is too high and it does not account for its advantages in the city's logistics and distribution. Although mini trucks have relatively low cost, they are limited by their own quality. The prohibition of discriminatory vehicle management policies in large and medium-sized cities across the country means that economic and scale effects are not significant.

However, the slightly loaded trucks between the above two can be used to enhance their strengths and avoid shortcomings. They combine the absolute advantages of the two and can develop rapidly and become relatively independent transportation vehicles. , may occupy an important position in the logistics industry in the future. Another concern is that in the overlapping markets of mini trucks and light trucks, light trucks have the opportunity to seize part of the light trucks, and the key factors that determine their prosperity and decline still lie in the penetration rate of rural vehicles and the growth rate of investment in rural fixed assets. Therefore, the rural market is the decisive factor in determining the size of the light truck truck market.



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