The only way out for the development of mould enterprises: brand strategy awareness

At present, a large number of high-tech enterprises including national, provincial and municipal levels have been completed and put into production. Many of them have established mold and technology centers or R&D centers. It can be seen that brand awareness has already begun to infiltrate into the development of mold enterprises in China.

It is understood that most of the country's provinces and cities have well-known famous mold trademarks and brands, and individual companies have applied for national famous trademarks. This year, a large number of new and high-tech enterprises have been added to the industry, including national and provincial and municipal levels, and many companies have established mold and technology centers or R&D centers. Brand awareness has started to infiltrate into the development of mold enterprises in China. The shift from operations to brand management is a change in business thinking and a change in corporate values. Luo Baihui believes that it is not only a qualitative leap in the development of an enterprise, but also an effective way for the extraordinary development of the enterprise. Brand culture is the core of brand management, from product management to brand management, use of brands to open up markets, create economic benefits, and establish a company brand management model. Mold enterprises must implement all-around quality management and brand management. Under the circumstances of fierce competition in the mold industry market, mold companies should actively identify the entry point to occupy the market. As the basic industry of the Chinese economy, China's mold industry will develop its market.

In recent years, the domestic mold industry is undergoing major changes: that is, the brand strategy awareness calling for many years, has slowly penetrated into the enterprise from the previous theoretical research and began to implement the implementation, and it is well known that the establishment of the brand can not be separated from the core technology and strong financial resources. Support, and therefore also put forward higher requirements for the future development of the mold industry.

It is reported that at present, a large number of high-tech enterprises, including national, provincial, and municipal, have been completed and put into operation in China. Many of them have established mold technology centers or R&D centers. It can be seen that brand awareness has begun to infiltrate the development of mold enterprises in China. in. Experts believe that the construction and management of the brand is an important feature of the modern mold enterprise's operation and a form of asset management. In the future, the mold enterprise can use the brand to develop the market and create good economic benefits. “There are three major obstacles to the development of China’s mold industry. First, the use of raw materials, China's mold industry still has many deficiencies compared with foreign countries; second is the manufacturing technology, due to backward technology, the development of China's mold industry is greatly hindered, It has become a major bottleneck in the development of the mold industry; third, inadequate support system for China's mold industry is another major obstacle to its development. It is these issues that have largely constrained the development of China's mold industry." When communicating with general manager of Jianlong Tangshan Mould Steel Company, the International Model Association Secretary General Luo Baihui pointed out that China’s mold industry has entered a period of high-speed development, and the mold market has broad prospects. Mold manufacturing companies should have confidence in grasping opportunities. Until now, no matter whether it is building a network system, building a service platform, or building a professional large-scale market, it has gradually matured and improved. The mold industry should pay attention to structural adjustment, vigorously develop high-value-added products, continue to innovate on the road to seek differentiation, rapidly increase the value and influence of molds in China, promote mold development and achieve win-win results through domestic and international mold technology exchanges and economic and trade cooperation. .

The rapid development of network communication technology and information have brought human civilization from the era of industrial civilization into a new era of information civilization. Information technology has a very wide range of uses in the mold industry. Luo Baihui pointed out that the core of informatization is digitalization and networking. The mold industry has already crossed the stage of manual and mechanized molding. It is now in the direction of designing research and development of digitalization, intelligent processing and manufacturing, sophisticated manufacturing equipment, and network management and management. development of.