Implement Quality Leading Strategy to Build Xichai Brand Advantage

According to a survey conducted recently by relevant departments on eight engine companies supported by seven well-known automobile manufacturers across the country, the engine produced by FAW-Liberated Company Wuxi Diesel Engine Factory (hereinafter referred to as Xichai ) has a zero-kilometer failure rate lower than that of other manufacturers by 82.7% and zero kilometers. The failure rate is the lowest in the domestic similar engine enterprises; in the process quality audit of FAW Group Corporation, Xichai ranked first in the independent system for the third consecutive year. It is also known that in the first quarter of this year, although the macro economy was still sluggish, the sales of FAW Xichai still exceeded 100,000 units, ranking second in the industry.

A series of data shows that FAW Xichai, which is committed to creating "national brands and high-end power," has won a good start for the company's four ventures by implementing a quality leadership strategy. Xichai has improved the competitiveness of its products with quality leadership, achieved new brand advantages, won the market and won users.

System-based quality building foundation

Xiehai Factory Manager Qian Hengrong believes that the core of “national brand, high-end power” is quality. The essence of improving quality lies in the system, excellent system, and excellent quality. As a result, Xichai has made quality systems a top priority as an important work for companies. In accordance with the requirements of “Leading Quality at Home and World Advanced”, around the entire process of production and operation, Xichai has established a standard system, a management system, a control system, a benchmarking system, an organizational system, a responsibility system, and a cultural system with the quality of Xichai. Management system.

After undergoing the stage of quality assurance and quality assurance relying on manufacturing, Xichai gradually realized that quality can be guaranteed by planning. Therefore, Xichai's system construction was first started from the standard system, and the factory established 455 professional quality and technical standards, quality management standards, and quality work standards. The new product design and new product development process is strictly regulated, and the "New Product Management Process", "Preliminary Product Quality Planning Control Procedure", "Product Design Control Procedure", "Diesel Engine Application Development Control Program" and "Variation New Product Quality Evaluation" are successively issued. "Administrative Measures" and other management documents clearly stipulate the stages, main links, work items, and "input" and "output" of new product development. Xichai has also established quality gates according to three categories: development of new products for platforms, application of new products, and development of new products. The quality door adopts the lighting mode to display the status: the green light indicates that the quality door fully meets the standard requirements, and can be turned on; the yellow light indicates that the quality door cannot fully meet the standard requirements, but there are deterrent measures that can be conditionally opened; the red light indicates that the quality door is not The target is met, and there are no countermeasures for improvement. It must be closed immediately.

In Xichai, once the system and standards are determined, it will be implemented in accordance with a work style in which the slogan shouts to the end, a work is done in the end, and a path goes through to the end. No one and no reason is accommodating, even if it is a temporary loss of market orders. It will never be reconciled.

At the beginning of this year, a Spanish company was in dire need of a wholesale motor group. After market research, the president of the company decided to order a number of Xichai powers with individual requirements after conducting market research. However, depending on the quality of life, Xichai believes that The birth process of this new product is not yet over. There is a potential risk. Therefore, the company explained the reasons to the Spanish merchants sincerely, and immediately established a project development team to speed up the development of the generator product. Xichai’s rigorous and meticulous work style received praise from Spanish customers and indicated that he would rather postpone the delivery of goods and also look for Xichai products. In fact, there are many such examples. According to the head of the Xicai Quality Assurance Department, if the xichai engine meets the fitting problem when it comes to supporting the vehicle, Xichai would rather postpone the matching time and strictly control it. Xichai must be right. Responsible for own products, responsible for vehicle manufacturers and responsible for users.

Corporate culture is the company's spiritual code, and corporate culture is the ultimate competitiveness of the company. Quality culture is an indispensable part of Xichai's quality management system. Xichai uses the concept of "quality is life, life is only once", so that employees always remember that there is no credibility without quality, there is no user without credibility, and there is no cause and effect of life without users. In order to keep the people of Xichei in a constant state of stringent quality, all employees of Xichai have signed quality pledges, selected Xichai quality oaths, compiled staff manuals, established quality halls, and set up columns in LAN and factory newspapers in the factory. Positively promote the quality of advanced characters and deeds; through the quality of accidents, quality hazards photographed as a quality warning film, negative warning employees disparaging the hazards of quality, creating a rich quality atmosphere.

Process supervision and strict quality control

Xu Jianyi, Chairman of the Board and Party Secretary of FAW Group Corporation, spoke highly of the quality work of Xichai at the 2011 Quality Promotion Conference with the words “strong quality culture, strong system capability, strong quality measures, and strong quality assurance”. Chai Shu is a benchmarking company for quality benchmarking within the group. It is true that the Xichai plant has taken the actual direction, is customer-oriented and aims to create value for all beneficiaries, and has implemented the entire process of product control. Management and control throughout the design and development, procurement management, manufacturing process and other aspects.

Xichai focuses on the scientific development process in the design and development process. Developed with three generations to ensure consistency of batch production; With the most advanced design, analysis and calculation software of international advanced professional software Boost, Tycon, Bricks, etc., to ensure the rationality of engine parts design, superior performance and reliability of operation Improving the quality of design; through the introduction of MANDELLI machining centers and other manufacturing equipment, it has ensured that the trial production capacity of the cylinder block, cylinder head, crankshaft, camshaft, etc. has reached the domestic leading level.

In order to ensure that every diesel engine in Xichai is a premium product, Xichai pays close attention to the quality management of purchased parts and establishes a strategic cooperation relationship with suppliers that aims at the same goal, concentrating on responsibility, strategic alliance and harmonious win. Supplier management system. Through the "Supplier Manual", "procurement control procedures", "supplier selection, evaluation and monitoring control procedures", "production approval procedures," and more than 10 kinds of documents, the procurement process and requirements clearly defined. Xichai implemented a rigorous supplier development process; it clearly defined four simultaneous cooperation requirements: simultaneous development of new products, simultaneous technological transformation, simultaneous improvement of quality, and simultaneous improvement of management; Xichai moved forward through quality control lines by establishing Xichai's special parts. Production lines, dispatched life project representatives, and established expert groups to assist suppliers, implement joint quality improvement measures, hold joint quality meetings and other measures, communicate and communicate, and improve the quality of purchased parts.

Xichai will improve its quality throughout the production process. Through the establishment of an information digital management system, ERP effectively agglomerates, manages, and controls all information in diesel engine production and operation activities, realizes the unification of “third-rate”, and builds a digital management system of “internal and external interconnection, interoperability, and efficient operation”. Through the improvement of the current production quality and the improvement of market quality, a quality improvement process that combines both inside and outside is formed. In production, from the information collection, arrangement, measure determination, improvement implementation to closed-loop verification, and daily review on a daily basis, the speed of current production improvement is effectively enhanced; in the market, information collection, failure analysis, improvement implementation, and validation of closed loop With the help of the network review system, the fault database system is processed, effectively improving the market quality improvement speed.

Xichai also vigorously promotes product quality by carrying out quality activities of “full-time, full-time, full-process, and full-system”. Each year, the factory cascade word No. 1 determines the main quality objectives, main quality tasks and measures for the whole year; the first meeting of each year is the quality work promotion meeting, sums up the quality gains and losses of the previous year, honors and rewards, and issues the quality research projects of the year. The annual zero-defect creation of manufacturing process quality, on the one hand, is one of the main measures to improve physical quality, and on the other hand, it provides a platform for production line operators to grasp quality, compete for honors, and obtain substantial benefits; it is launched every year in September. Quality month activities, grasping the improvement of physical quality, and improving the quality of the system; monthly AUDIT review of product quality, once-in-a-week department quality meeting, daily quality review, and so on, will work on quality throughout. Xichai also carried out activities such as strengthening zero-kilometer trouble shooting on the line, quality benchmarking, quality traceability, chief expert responsibility system, and the quality of the tertiary team.

These quality activities, while effectively promoting the enthusiasm of all employees, have significantly improved the quality management capabilities, control capabilities and improvement capabilities of Xichai, and the physical quality has also been upgraded. In the past year, the waste scrap rate, rework rate, and the external quality loss rate of the sales revenue of the Xichai Machinery have all decreased significantly.

"Iron hand" shocked implementation of quality responsibility

No matter how the quality issue is not overstated, no matter how caught, it is not over fire; in terms of quality goals, no matter how high the height is not too high; in terms of quality management, how can we not worry about; in terms of quality processing, no matter how Yan is not strict. Those who are familiar with Xichai are familiar with the quality behavior of Xichai's "system protection, and iron hand quality". Xichai's “iron hand” grasps quality, and the premise is to clarify the duties and tasks of quality work; the emphasis is on using quality indicators as hard targets and hard tasks to implement.

In the implementation of quality responsibility, Xichai fully implements the “two-level three grasping and implementation” of the plant-level and department-level leaders personally grasping, in charge of the leadership directly, the functional departments (personnel) specifically grasping, emphasizing the quality responsibility of the top leaders at all levels. "thought of. In the implementation process, we advocate a “serious, serious, and iron-clad” quality execution culture. To do everything, we must be conscientious, down-to-earth, and strive for excellence; for every job, we must follow the rules and follow the process. Standard operation; on quality issues, the principles are not respected, to "strengthen the iron" to grasp quality is to take a serious, serious spirit, with "iron hand" to strengthen the implementation of responsibilities.

On March 5th this year, Xichai announced that the process control of the spark plug cylinder liner on the cylinder head was not tight and the torque could not be fully met. This processing report shall be subject to the treatment of two quality general inspections, one procurement inspection, and two technicians each with an economic loss of 1,000 yuan; the assembly operator of the directly liable person shall be resigned and dealt with; and the quality assurance department of the responsible department shall also Deducted 2 points of monthly quality assessment processing. According to statistics, in the past three years, Xichai has issued a total of 140 notifications; 6 have been demoted, transferred to posts, or terminated labor contracts; 571 people have received quality awards at the same time.

Nowadays, the seriousness of quality “iron hand” has become the consensus of all the staff. Everyone automatically consciously and arbitrarily makes the order prohibition, and the external constraints have been transformed into internal needs. Each employee can “build a quality machine and be a quality person. ".

There is no end to quality work. In order to promote the independent business of FAW Group and Liberation Company, Xichai has started the construction of a domestic leading and world-class quality assurance center. It will introduce advanced international control methods, testing methods and evaluation standards; and introduce advanced detection technologies and equipment. To further improve quality control capabilities. The Quality Assurance Center has 6 quality assurance stations for development, procurement, supervision, physical and chemical, non-metal, and metrology, including 20 quality breakdown services. The completion of the Quality Assurance Center will surely increase the confidence of OEMs and Xichai; increase the sincerity of suppliers' cooperation with Xichai; increase users' confidence in Xichai products; and increase the level of satisfaction among leaders at all levels in Xichai products. Xichai employees must also be more determined to do their own business.